PaperPlay中秋月饼礼盒 ｜ MOON CAKE GIFT BOX
中秋节作为中国传统节日，自古以来以月之圆兆人之团圆，寄托思念和祈盼。PaperPlay首个中秋礼盒，以“月来月好”为主题，借以传达越来越好的美好祝愿。7月一经推出，8月就销售告罄，收到如潮好评。
The Mid-Autumn Festival is a traditional Chinese festival that, with the full moon, showing family reunion, longing and wishes since the ancient time. PaperPlay’s first Mid-Autumn gift box, with its theme of “yue lai yue hao” to express a wish of better future. When being launched in July, it sold out in August and received myriads of good reviews.
礼盒大胆采用荧光玫红辅以红色、银色、金色，既呼应中国传统节庆的喜悦吉祥，又使其风格更贴合当下的审美。将提手以更独特的方式与礼盒结合，增加了送礼的趣味性。
The gift box mainly uses the color of fluorescent rose with red, silvery and gold, which not only echoes with pleasure and auspiciousness of traditional Chinese festival, but also makes it close to the current fashion. What’s more, by making the carrying hands attach to the gift box in a more unique way, the fun of giving gift is added as well.
* All design displays are for educational and communication purposes only.
Creative Direction：PaperPlay
Art Direction：PaperPlay
Art Direction：PaperPlay
Design: PaperPlay
Printing production: PaperPlay
Photography: PaperPlay
Time: 2021
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